Carrefour Mova - MVNO Cellphone Service in Poland

Carrefour Mova - MVNO Cellphone Service in Poland. French supermarket chain Carrefour launches its own MVNO telephone service called Carrefour Mova. Poland is the fifth country in Europe where they are offering their mobile phone service. Other markets include France, Belgium, Spain and Italy.

According to Gilles Roudy, Carrefour Polska's new chairman, Carrefour Mova plans to win around 100,000 clients in the course of a year. Aside from offering equally low-cost phone calls to all other carriers in the country, their key selling point is the possibility of gaining free minutes in exchange for shopping at Carrefour.

The chain will make use of infrastructure belonging to Polkomtel.

(source)