ER Search is a mobile search engine operated by Bandai Networks and powered by Evolution Robotics’ ViPR visual pattern recognition system. It works essentially like using a traditional search engine, but without having to type any text or go through complicated menus. Instead, users simply snap a picture of something they’re interested in and immediately get back relevant content, all in the palm of the hands.
“ER Search is an entirely new way for connecting consumers with content and companies,” said Satoshi Oshita, CEO of Bandai Networks. “Because ER Search runs on mobile phones, searches happen when and where the customer is, as soon as they see something that they’re interested in. Additionally, the fact that a customer simply has to click a picture of a product or advertisement, makes the search process far easier and immediate than anything that has been available before.”
The visual search application allows users to take a picture of an object with their cameraphone and send the picture to a server. In a few moments, the service will return relevant content regarding the object of interest - all without having to enter a single search query. Customers with previous version of au cameraphones will also be offered the ER Search visual search application.
You may want to check a video of ViPR visual search engine being demonstrated with an iPhone. Just imagine how cool this tech will be once the search engine and image-processing server are integrated into a natively installed application for any and all cameraphones out there. Of course, there will always be a place for text-based search, but visual search is going to change the entire search-game.
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