SPB TV selected by StarHub to bring mobile TV

SPB Software has announced that one of its most sophisticated solutions, SPB TV has been licensed to become a part of StarHub TV on Mobile - mobile television from the major Singaporian cellular network operator. It is not only the client-side application that is being licensed but also the server-side software installed and integrated with the carrier's billing system. With this move, StarHub is now ready to supply their subscribers with 24 TV channels in demand (such as CNN, BBC and Bloomberg), all with best possible picture quality and followed by such unique features as picture-in-picture, fast channel switching, integrated TV guide and more.

The new TV solution currently supports Windows Mobile, BlackBerry and Android-based smartphones, with support for Symbian-based Nokia phones and Apple iPhone to come soon. Several handset vendors, including Acer, HTC, LG, Motorola, RIM, Samsung and Sony Ericsson have acted as launch partners. Complete list of supported handsets is available at www.StarHub.com.

"Working closely with award-winning software developer SPB, we have empowered our mobile TV customers with the ability to better control their mobile TV viewing with a user-friendly interface and powerful features, - says Mr. Chan Kin Hung, StarHub’s Head of Products and Solutions, - With 24 cable TV channels on mobile, it is important for us to make TV-viewing on mobile as simple as that on television for customers... In a way, we are putting [together] the best of both worlds – rich cable TV content and mobile convenience."

"SPB Software is proud to have our award-winning SPB TV solution selected by StarHub to enhance their TV on Mobile service. StarHub stands out as one of the leading 3G telcos in terms of mobile TV service and now with the solution from SPB, StarHub’s customers will benefit from the unique user-friendly interface making it one of the most usable mobile TV service available globally today," - concludes SPB Software CEO Sebastian-Justus Schmidt.

For SPB Software this is the second joint project of SPB TV implenentation with a major cellular carrier, the first one being Russian operator SkyLink. Several more similar projects are to follow in the coming months of 2010.