Layar Augmented Reality Browser 3.5 for Android available for download

Layar has introduced a new way to browse with the latest Layar Reality Browser (version 3.5). With the new version of the browser users can now easily discover and experience Augmented Reality without the need to enter a search query or open a specific layer. Users will immediately see the most interesting content nearby whenever they open the Layar Reality Browser, taking Augmented Reality from novelty to utility.

Layar’s Reality Browser revolutionizes mobile content discovery, by simply presenting the most interesting mobile content based on a user’s location & preferences. When launching the Layar Reality Browser users will be presented with a dynamic list of the most interesting content at their location. The list is sorted by time, location, proximity, popularity and preferences. The benefit of a list is that discovery is now possible without the need to hold the device up. It lowers the threshold to find interesting content, encouraging daily use.

Last week the published layer count passed 700 with several thousand more in development. These layers currently serve 2.4 million objects a day and are now indexed and ranked using the patent pending Stream Technology. Stream supports any location based object published into Layar such as check-ins, coupons, status updates, gaming, information, 3D models and more. Publishers will also benefit by seeing their content, for the first time, served up at time and location most relevant to their users.

Layar Reality Browser version 3.5 with Stream Technology is available now for download in the Android Market. The iPhone release will be available soon.