Sprint ID debuts - offering apps, widgets, ringtones and wallpapers for Android phones

Sprint has announced Sprint ID, allowing consumers and business customers, on three just-announced Sprint smartphones, to instantly customize their mobile experience with an ID pack, complete with apps, widgets, ringtones and wallpapers. Whether they’re an avid sports fan, a casual gamer, a fitness fanatic, a fashionista, a music lover, an auto enthusiast, a social butterfly, or they rely on their phone to improve their business efficiency, customers can now easily discover just what they want, bundled together and available with virtually one simple click.

Sprint has teamed up with some of the most recognizable brands in the country to bring this revolutionary experience to customers – brands including Amazon, Blackboard, Comcast, Disney, E!, Electronic Arts, eBay, ESPN, HSN, LatCel, MTV, Notre Dame, Oprah Winfrey Network, RadioShack, Weather Channel, Where and Yahoo!

Sprint customers can customize their device with up to five ID packs. Once an ID is loaded – easily in one quick step and free with a select service plan – users can further customize it with additional apps and content. ID packs can be easily switched out without customers losing the apps and content they value most. Because Sprint ID packs are built using the Android platform, the ID packs work across various manufacturers and will launch on three Android handsets – Sanyo Zio, Samsung Transform and LG Optimus S.

A range of lifestyle packs, plus Yahoo!, game packs from Electronic Arts and business packs, will be immediately available with more packs rolling out in this quarter and beyond.