Google Goggles marketing experiment announced

You may be already aware of Google Goggles, an application that enables people to search the web by taking pictures with their mobile devices. Recently, Google has announced a Google Goggles marketing experiment. The company is working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand. Video follows after the jump.

To interact with these experimental campaigns, You can download Google Goggles from the Android Market or get Google Mobile App for iPhone from the iTunes store.