AT&T MEdia Mall 2.0 - Mobile Content Store

AT&T MEdia Mall 2.0 - Mobile Content Store. Since launching in Dec 2004, millions of customers have visited MEdia Mall (1.0), generating more than $1 billion dollars in sales along the way. Recently AT&T intends to redesign its mobile content store MEdia Mall to make it user friendlier and more personalized. AT&T's MEdia Mall 2.0 is designed to be the ultimate source for personalizing your AT&T wireless phone. Like its predecessor, MEdia Mall 2.0 will feature more than 90,000 choices from more than 115 different content providers.

"We want to make MEdia Mall 2.0 the one-stop shop for customers who want to explore the universe of mobile content and applications," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "By remodeling our mobile storefront, we're giving customers more choices and helping developers reach an ever-growing number of mobile consumers."

Some of the new features AT&T customers should expect are ringtones preview, screenshots of games and graphics (before purchasing), as well as customer purchase recommendations.

MEdia Mall 2.0 shoppers are just a click away from even more content with millions of additional full track songs, available from Napster Mobile and eMusic. From the "Ringtones" page, customers can click on the "Full Track Music" link to shop for music from capable handsets.

AT&T MEdia Mall 2.0 preview is available from www.att.com/mediamall2