Radio Disney for Mobile Phones

Radio Disney for Mobile Phones. Radio Disney recently joined forces with Disney's mobile content arm mDisney to launch a mobile site, allowing its listeners to receive "fast delivery of Radio Disney information and services." That being said, interested tweens can listen to Radio Disney, see the last ten songs played on Radio Disney, find local Radio Disney stations, send shout-outs, request songs, view Radio Disney's Top 30 and take a Radio Disney quick poll — all while on the go, from the comfort of their web-enabled mobile phones.

"With over 40 percent of tweens in the U.S. having mobile phones, it is important for Rdio Disney to provide a mobile touchpoint for our core audience," said Radio Disney Exec. Director/Digital Distribution Michael Peterson. "The Radio Disney Mobile website and texting program provides our listeners a new way to interact with Radio Disney wherever and whenever they want."

Commenting on the announcement, Executive VP at mDisney Larry Shapiro said: "The new Radio Disney Mobile Web site is the perfect example of how we can leverage extremely popular content on the mobile platform to create new and compelling entertainment for Disney fans. This site is one of the first of what will be a long line-up of compelling mobile Web sites built around key Disney franchises and content offerings."

(source)