Samsung + LG Partnership for North American Mobile TV

Samsung + LG Partnership for North American Mobile TV. LG and Samsung Join Forces to Develop and Promote North American Mobile Digital TV Standard. The two companies agreed to cooperate in order to assure rapid adoption by the Advanced Television Systems Committee (ATSC) of a single common in-band mobile DTV standard.

Technology for the jointly proposed system will reflect the findings of the IDOV (Independent Demonstration of Viability) conducted by the Association of Maximum Service Television (MSTV) on behalf of the Open Mobile Video Coalition (OMVC). A report on IDOV will be submitted by the OMVC to the ATSC.

The jointly promoted mobile DTV solution uses the existing terrestrial digital TV broadcast bandwidth, with no impact on existing digital TV and with minimum broadcasting equipment investment.

"LG and Samsung are already world-class in digital TV and mobile communications," said LG President and Chief Technology Officer Woo Paik. "Through this collaboration, we also have an opportunity to lead the North American mobile DTV market."

ATSC is expected to adopt the mobile/handheld DTV standard for the North American market in early 2009 following trials of the technology by the Open Mobile Video Coalition (OMVC), a group of leading U.S. broadcasters who are vigorously promoting the development and early deployment of mobile DTV.