simyo has made Greystripe’s games catalogue available both to its subscribers and the mobile community at large through a dedicated simyo mobile games website.
Greystripe notes that its tight integration with simyo is an innovative solution for both MVNOs and carriers. The partnership disproves the notion that all carriers are attached to the for-pay model of mobile content, the company says. It adds that mobile games have proven themselves provide valuable entertainment for subscribers while, at the same time, driving increased data usage, which is an important revenue growth centre for carriers. Additionally, it says, the partnership is a logical next step for simyo, as the MVNO provides low data rates, attracting their subscribers to download games with minimal data charges.(source)
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