NIKE PhotoiD for customized Nike trainers

NIKE PhotoiD for customized Nike trainers. PhotoiD is an extension of the Nike iD service. With PhotoiD, Nike fans will be able to create their own trainers based on colourful pictures they take on a camera phone in an innovative pan-European mobile marketing campaign by the sportswear giant. Nike PhotoiD employs technology that analyses the dominant colours of pictures taken on mobile phones. PhotoiD designs will be mapped onto Nike's classic 1985 Dunk high-top basketball sneakers.

Nike PhotoiD, created by digital agency AKQA, will launch in nine European territories today - the UK, Italy, Germany, Spain, France, Denmark, Finland, Norway and Sweden.

(source)