RIM plans to launch the application storefront in March 2009 and BlackBerry application developers can begin submitting their applications and content for inclusion in the storefront in December 2008. The storefront will allow developers to set their own prices for applications and developers will retain 80 percent of the revenue generated from their applications. RIM is working with PayPal, a leading global online payment service, to provide consumers with a convenient and trusted way to pay for applications within the new application storefront, right from their BlackBerry smartphone. Organizations that have deployed BlackBerry Enterprise Server or BlackBerry Professional Software will retain control of what applications can be downloaded to BlackBerry smartphones within their corporate deployments.
RIM is also working with its carrier partners to provide carrier-customized, on-device application centers to help foster after-market application downloads. The BlackBerry application center will allow each carrier to offer a convenient catalog right on the device where a customer can discover and download applications. RIM has already worked with carriers successfully to provide this type of on-device distribution system for individual software applications, such as the popular Facebook for BlackBerry Smartphones application. The new BlackBerry application center will allow a carrier to build on that success with a broader catalog and provide customers with a convenient and easy method to purchase and download applications.
RIM is already working with carrier partners on plans to roll out the BlackBerry application center on future BlackBerry smartphones. For more information on the BlackBerry application storefront, interested developers should visit www.blackberry.com/storefrontinfo and sign up to receive periodic updates.
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