Citi + Obopay launch Person-to-Person Mobile Payment Pilot Service

Citi + Obopay launch Person-to-Person Mobile Payment Pilot Service. Citi announced that it has launched the pilot of a new mobile person-to-person money transfer service with Obopay, a pioneering service provider for payments via mobile phones, to new and existing Citibank customers. Beginning on October 14, 2008, the Citi Obopay mobile payment service will be offered to all Citibank customers in the U.S., with a focus on Boston, Chicago, Maryland, Philadelphia, and New Jersey.

Citibank customers participating in the pilot program can activate and connect the mobile service to their Citibank checking account or setup up a new mobile payment account at citi.obopay.com. Then, using their phone’s Web browser, SMS text messaging or the downloadable mobile application, customers can send and receive money nearly instantly needing only the mobile phone numbers of friends and family members.