Ford Flex Photo Lab application

Ford Flex Photo Lab application. Ford Motor Company has developed a unique, free software application that allows iPhone and iPod touch users to enhance their photographs. The new Flex Photo Lab application allows users to manipulate photos using six different filters designed to improve image quality or add dynamic special effects. The Flex Photo Lab and the new 2009 Ford Flex were designed to engage tech-savvy consumers.

Ford partnered with software developer, the Tao Agency, to develop the Flex Photo Lab application - a "mini photo shop-like" application, which allows iPhone users to take new or archived photos and apply filters to improve image quality or add dynamic effects with the touch of a finger, or a tilt and a twist.

Once users enter the Flex Photo Lab "Darkroom," they will be able to add one or more of the following filters to their photos:
+ Kaleidoscope: Tilt, twist or touch your iPhone to change photo patterns and colors.
+ Brightness/Contrast: Touch up or down to adjust brightness; left or right for contrast.
+ Hue/Saturation: Touch up or down to adjust hue; left or right for saturation.
+ Electric Lines: Touch to draw intense glowing lines on your photo.
+ Spot Burner: Touch to darken, or burn, select areas of your photo.
+ Spot Lighter: Touch to lighten select areas of your photo.

In addition to enhancing photos, the Flex Photo Lab application also allows users to "Discover Flex" through 360-degree exterior and interior views, vehicle information, and a photo gallery. There is also a "Locate the Flex" feature that uses the iPhone Mapping application to help users find their nearest Ford dealer. Flex Photo Lab is available as a free download and you can grab it from the site.