Metro Targeting on Nokia Media Network

Metro Targeting on Nokia Media Network. Nokia announced a new offering that lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network. The Nokia Media Network is a premium mobile advertising network comprised of top-tier publishers such as Hearst and TV Guide, operator partners such as Sprint, and Nokia services such as Nokia.mobi.

The Nokia Media Network's Metro Targeting maximizes the return on advertising investment for national and large regional advertisers by serving ads to mobile users in specific geographical areas. Metro Targeting makes local advertising easy by enabling brands to tailor mobile ads to their desired audiences in key metro areas, corresponding to the same Designated Marketing Areas (DMAs) used in traditional media planning, including: Atlanta, GA; Boston, MA; Chicago, IL; Dallas-Ft. Worth, TX; Los Angeles, CA; Minneapolis-St. Paul, MN; New York, NY; San Francisco-Oakland-San Jose, CA; Seattle-Tacoma, WA; and Washington, DC.