Sony Ericsson's real-time Mobile Event Guide unveiled

Sony Ericsson's real-time Mobile Event Guide unveiled. Sony Ericsson unveiled the Mobile Event Guide, its new initiative to be launched for the first time at the Sony Ericsson Championships, the prestigious season ending women’s tennis event. The Mobile Event Guide is a free mobile application that fans can download onto their mobile phones, allowing them to access all that is best about a sport’s programme and local travel and tourism information without the inconvenience of searching and downloading individual web pages for information. The Mobile Event Guide is the first service of its kind that is updated via Wi-Fi or Bluetooth to include real-time information.

Advances in technology will enable the Mobile Event Guide to be adapted to meet the needs of event-going spectators by providing them with a palm-sized passport that includes event-guides, preferential entry and live feeds of the latest information. Fans entering the stadium in Doha will be greeted with a message from Sony Ericsson inviting them to download the application via Bluetooth™. The Mobile Event Guide will then be updated intelligently each day; when the same spectator arrives the next day the application will be replaced with an updated version with new content, preventing expensive data or roaming charges. The technology is available to most Bluetooth™ enabled phones, meaning spectators will have the ability to download a version of the application that suits their mobile phone at specially designated Sony Ericsson kiosks in the stadium.

More information is available from Sony Ericsson website.