Samsung BizBee aka i780 for Europe

Samsung BizBee aka i780 for Europe. Samsung has launched its new business smart phone brand ‘BizBee’, targeting the busy executive, who requires a business mobile that offers optimum performance, 24/7, from any location. The Samsung i780 is the first product from the BizBee range to be introduced in Europe, initially in the UK, Nordics, Spain and Netherlands.

The Samsung i780 is specially designed with a larger screen to enable document viewing and amending. It runs on Windows Mobile 6.1 and comes with an optical mouse and stylus, as well as full QWERTY keyboard.

The BizBee name is designed to drive awareness of Samsung’s new smart phone range in the business community and ensure consistency in marketing communications. The target market is business people looking for the ultimate solution for their busy, professional lives. In particular, this target segment requires all-in-one connectivity, email and applications, a QWERTY keyboard and increased business productivity. A typical BizBee consumer is passionate about business, a heavy mobile phone user and frequent traveler.