Sony Ericsson launched PlayNow arena with movies

Following on the three new Sony Ericsson phones : Yari, Aino, Satio launched, Sony Ericsson has also unveiled PlayNow arena with movies, a bundled movie service which will come included out-of-the-box for selected handsets.

PlayNow™ arena with movies is a bundled movie service from Sony Ericsson, included out-of-the-box for selected handsets, allowing consumers to watch up to 60 movies a year on their mobile phone. Optimised to give consumers the best possible viewing experience, users can choose from a selection of around 15 movies at any one time, with additional titles being added to the catalogue each month. After ‘side loading’ feature length films onto your phone, you can watch them as often as you like for up to 90 days.

Downloaded movies will be automatically formatted to match the performance of your phone. Experience sublime picture quality, soulful sound and images so sharp you’ll have no trouble reading subtitles and seeing the small details.

PlayNow arena with movies will make its debut with the W995 Walkman phone, launching in Sweden, Norway, the Netherlands, Germany and the UK from June 2009. Additionally the service will also be made available on upcoming phones such as Satio and Aino.