Microsoft OneApp announced

Microsoft has unveiled Microsoft OneApp, a new software application that enables feature phones — commonly found in emerging markets — to access mobile apps such as Facebook, Twitter, Windows Live Messenger, and other popular apps and games. The result is a better mobile experience for the many people around the world who want to do more with the phones they already own.

Microsoft has found the launch partner. It’s South Africa’s Blue Label Telecoms which will offer OneApp as part of its “mibli” service that will ship with more than a dozen new mobile apps. OneApp will be available as a free download, and users will be only charged for data use.

Microsoft OneApp will begin to be offered through partners worldwide. Software developers can write new apps for OneApp using industry standards such as JavaScript and XML. The OneApp software developer kit is expected to be available for developers by the end of 2009.

More about Microsoft OneApp is at http://www.microsoft.com/oneapp