Motorola to feature BlockBuster OnDemand Application In Next GenerationMobile Phones

Blockbuster has announced exclusive mobile handset integration deal with Motorola. The deal would make Motorola the first cellphone maker to offer access to BlockBusters thousands of movie titles to consumer on-the-go. Through the agreement select Motorola phones will feature an exclusive BLOCKBUSTER OnDemand application, providing on-the-go download access to Blockbuster's digital library of thousands of current BLOCKBUSTER OnDemand movies.

The agreement will also further Blockbuster's multi-channel vision of eventually enabling customers to use the Company's BLOCKBUSTER OnDemand application with multiple consumer electronics and portable devices, such as PCs, portable media players, Blu-ray Disc players, personal video recorders (PVRs), set-top boxes, mobile phones and Web-connected TVs, to search Blockbuster's entire catalog of entertainment content and download available titles for rent or purchase, schedule movies for mail delivery through BLOCKBUSTER Online((R)), or reserve titles for in-store pick-up at participating BLOCKBUSTER(R) stores or at a BLOCKBUSTER Express(TM) branded vending machine.