dotMobi Announces Mobile Domain + Keyword Bundle for Chinese Brands andBusinesses

dotMobi, the company behind the .mobi top-level Internet domain, has announced the availability of its one-of-a-kind mobile keyword and .mobi domain bundle for Chinese brands and businesses, offered in partnership with China-based mobile keyword vendor Huarui.

Keywords - memorable words that a user can type into a mobile phone instead of a number - are very popular in China. And specific to the Chinese market, dotMobi will offer Web addresses in Chinese characters. These addresses in non-standard language characters are known as Internationalized Domain Names (IDNs). The use of Chinese-character IDNs will allow Chinese-language mobile Web sites to be found more easily by search engines. According to Analysis International, more than 270 million Web searches were performed on mobile phones in China in the second quarter of 2009 - double the figure from a year earlier, which highlights the importance of search for the Chinese mobile Web.

The dotMobi / Huarui bundle of keywords and Chinese-language .mobi domains will be available in a special sunrise period beginning at 4 a.m. UTC on October 29, 2009, and will finish at 4 a.m. UTC on November 28, 2009. Immediately after on November 28, 2009, general registration will commence, and the keyword / Chinese-language .mobi domain bundle will be available at standard prices.