Windows Phones unveiled by Microsoft worldwide along with My Phonebackup service + Windows Marketplace for Mobile

Microsoft has announced the availability of a new line of Windows phones around the world that are available in a broad range of styles and prices. People can connect to two new services that allow them to back up and share data from their phone to the Web and buy a variety of useful applications from the Windows Marketplace for Mobile. Microsoft expects partners to deliver more than 30 new phones in more than 20 countries by the end of 2009.

My Phone backup service
My Phone is a free service that helps people manage and back up the invaluable information stored on their phone and provides peace of mind and an easy restore option in the event of a lost or damaged phone. My Phone automatically synchronizes the specific types of a phone’s content the user chooses — from contacts and appointments to texts, photos and more — to a password-protected Web site. People can also publish their photos from the My Phone Web site or their phone directly to Windows Live, Facebook, MySpace and Flickr.

As part of the free service, people can go online and map the last known location of their phone from when it was last synchronized. In addition, a set of more advanced “lost phone” features are being offered as a premium package that people can activate as needed. The My Phone Premium package includes the ability to immediately locate the phone’s current location on a map (in the U.S. only); remotely lock a phone and post an “if found” message to its screen; loudly ring the phone even if it is set to vibrate or silent mode; and ultimately, if needed, completely erase the phone to protect personal data from falling into the wrong hands.

People using My Phone on their phone running either Windows Mobile 6.0, 6.1 or 6.5 can access the premium package free of charge until Nov. 30, 2009. After that date, seven-day access to the premium package will be available for purchase for $4.99 in the U.S.

Windows Marketplace for Mobile
Windows Marketplace for Mobile, which offers people an easy way to find and purchase high-quality mobile applications for both work and play, while creating a new opportunity for developers to reach millions of people using Windows phones worldwide. Microsoft is pleased today to introduce 246 quality mobile applications initially in Windows Marketplace for work and play, with more than 753 ISVs worldwide on board to continue building out the catalog. People will have access to not only important line-of-business applications for work, but also popular mobile applications for play such as Facebook, MySpace, Netflix, Twikini, WunderRadio and ZAGAT, as well as leading game titles including Sudoku, “Guitar Hero World Tour” and the “PAC-MAN” series, all of which can be easily purchased and installed directly on a Windows phone.

Information about the latest updates and new Windows phones is available at http://www.windowsphone.com