3UK + Mobix Interactive launch the first mobile TV subscriptionvideo-on-demand (SVOD) service

Mobile operator 3 has launched the first mobile TV subscription video-on-demand (SVOD) service, giving subscribers on-demand access to entire episodes of hit TV shows. The breakthrough SVOD service, called ‘TV on Demand’, is fully managed and powered by Mobix Interactive, now part of On Demand Group, (a SeaChange International company, NASDAQ: SEAC), the three-screen enabler for premier content and operations brands. 3’s TV on Demand fulfills the industry’s anytime, anywhere personal TV vision to provide the most desired programs to any handset with complete on-demand control.

Subscribers will pay either £5 per month or £1.49 per day for unlimited access to all shows in the service. Full content details of the service will be launched shortly.