Puma phone to be launched by Sagem ahead of 2010 FIFA World Cup

PUMA and Sagem Wireless have signed a license agreement with global reach to launch a PUMA mobile phone in the second quarter of 2010 prior to the Football World Cup 2010. The license agreement is in line with PUMA’s strategy to move into new categories that complement PUMA’s range of sport and lifestyle footwear, apparel and accessories.

In partnership with Sagem Wireless, PUMA’s entry into mobile leverages its innovative brand and design skill to improve mobile user experience and connect its community.

The PUMA Phone will be sold through telecom channels and in PUMA stores.