Google has identified over 100,000 businesses in the U.S. as "Favorite Places on Google" based on Google users' interaction with local business listings. Each business is receiving a window decal with a unique QR code that you scan with your phone (iPhone, Android-powered phones, BlackBerry and more) to read reviews, star the business as your own favorite and more. With your mobile phone and these new decals, you can easily go up to a storefront and immediately find reviews, get a coupon if the business is offering one or star a business as a place you want to remember for the future. Soon, you'll be able to leave a review on the mobile page as well, just like on your desktop.
To scan the codes, you'll need a phone with a camera and an app that can read QR codes. For Android-powered devices, including the Droid by Motorola, we recommend using the free Barcode Scanner app. For iPhone, we have found the $1.99 QuickMark app to work best, and starting today, we're partnering with QuickMark to offer the app for free for the first 40,000 downloads. For other devices, we recommend searching for "QR reader" in your app marketplace, if it has one, or searching for the model of your phone and [qr reader] on Google. BeeTagg and NeoReader are two other apps that we've found to work well with the decals.
Google has posted a video that shows you how this all works:
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