Fine-art online auction house Saffronart to Launch Mobile Bidding oniPhone

Saffronart, the world's largest fine-art online auction house announces the launch of its new and innovative mobile application that enables auction participants to bid for their favorite art works and jewelry on the Apple iPhone. Starting December 8, 2009, Saffronart's mobile application is available for download at www.saffronart.com and through Apple's App Store.

Key features of the application include a color-coded bid status indicator, proxy bidding capabilities, as well as information on current bid amounts, bid histories and post-auction results. Users can also preview the entire auction catalogue, with such lot details as size, surface, medium, estimates and images, searching by lot number, artist or designer name, material or type of jewelry, to easily find items of interest. To bid, collectors need to be pre-registered and approved by Saffronart. Login details and bids are then transmitted securely using industry-standard technologies. In addition, this Apple-approved application allows collectors to view lots in rich graphical detail, including features such as zoom and pan.