LG Mobile Phones creates Marketing Campaign for James Cameron's 'Avatar'

LG Mobile Phones in partnership with Twentieth Century Fox and Lightstorm Entertainment, has created a multi-faceted marketing campaign tied to the highly anticipated epic adventure film - AVATAR - written and directed by Oscar®-winning filmmaker James Cameron ("Titanic").

LG Mobile Phones has created a marketing campaign that will appeal to forward-thinking technology enthusiasts. The marketing execution includes a TV spot that features the "Avatar" movie trailer footage being projected from LG eXpo, a smartphone handset that features a detachable mobile projector. To further support the campaign, LG developed an interactive micro site, www.lgexpo.com, which includes exclusive movie content, and is also launching an exclusive joint-sponsored Facebook page between FOX and MTV.

In AVATAR, human "drivers" have their consciousness linked to an avatar, a remotely-controlled biological body that can survive in alien world's lethal air. These avatars are genetically engineered hybrids of human DNA mixed with DNA from the natives of Pandora... the Na'vi. LG Mobile Phones is bringing users one step closer to their own Avatar-like experience through the advanced projection capabilities of LG eXpo, which allows users to digitally project their own images, videos, and documents - anywhere, anytime, and to anyone.