Orange launches an Application store!

Orange launches an Application Shop, giving customers click-and-go access to thousands of applications, services and games. Soon to be available in just one-click from the homescreen, the new Orange App Shop will give millions of customers simple, direct access and improved search and browsing to over 5,000 applications, games, ringtones and wallpapers. Throughout 2010, Orange will continue to innovate, working with developers and content providers to rapidly expand its App Shop catalogue, with thousands of new applications that customers can use in everyday life, on any device.

The multi-platform ‘one-stop-shop’, available on a wide range of handsets, includes services such as Orange TV, Orange Games and Orange Maps alongside an expanding catalogue of premium mobile applications from leading content providers and third-party application developers. Anything in the shop can be downloaded and purchased on one Orange mobile bill, so customers do not need to pre-register and use their personal credit cards. The service ensures that customers see and use applications that are fully tested and suitable for their device, making it a simple and straightforward experience.

The service is already available, initially providing the Orange App Shop ‘over-the-air’ to more than one million customers in France and the UK . Then in January, Orange devices including the Nokia 6700, Sony Ericsson W995 and the Sony Ericsson Yari U100i (France only) will be preloaded with the App Shop and sold in the UK and France. Later, this will also include Samsung, LG, HTC, Motorola and RIM handsets.

A video of the Orange Application Shop can be viewed at www.orange-innovation.tv and further information on Orange Partner is at: http://www.orangepartner.com