yuCash by Obopay - mobile money transfer service unveiled in Kenya

Local telecommunications service provider Essar Telecom Kenya Limited's yu branded mobile phone service has partnered with Equity Bank and Obopay to launch its mobile money transfer service branded 'yuCash by Obopay' which is launching in Kenya and will be an Africa wide platform.

The service branded "yuCash by Obopay" is the latest in services the firm has unveiled and is positioned to change the landscape of mobile money transfer in the country.