HTC partners with Brightstar Europe to distribute accessories

HTC has announced it has signed a pan-European master partnership agreement with Brightstar Europe to develop the distribution channel for its official accessories line. Brightstar Europe’s expertise in logistics and stock management will help improve the availability of HTC key accessories and the speed in which they can be ordered and delivered, while reducing minimum order quantities. The new agreement will help existing HTC distribution partners across Europe better meet the needs of their clients and end-users.

“HTC has become known for the unique experience its mobile phones provide. The same culture of innovative thinking and design is applied to produce a rich portfolio of accessories that complement and extend this experience for the user,” said Florian Seiche, Vice President at HTC Europe. “We have formed a new partnership with Brightstar Europe to invest in what is an increasingly significant sector for HTC. The pan-European deal will enable the accessories team at HTC Europe to focus more on the needs of its distribution partners, to better support their businesses.”

Rod Millar, President of Brightstar Europe said, “We are happy that HTC has chosen to partner with Brightstar Europe to accelerate the growth of its accessories business across Europe. By utilizing our state of the art logistics and infrastructure, we believe we can shorten HTC’s time to market, satisfy demand and quicken turnaround time by providing significant vendor support to its partner distribution channels.”

The deal will establish Brightstar Europe as the master distribution partner of accessories in Europe for HTC’s leading phones such as the HTC Hero, Tattoo and the newly launched HD2. The partnership will commence in Q1 2010.