15th Annual Global Mobile Awards winners announced by GSMA

The GSMA has announced the winners of the coveted Global Mobile Awards at the 2010 Mobile World Congress in Barcelona. This year the new two-part format comprised an afternoon awards presentation hosted by writer, actor and self-confessed technophile Stephen Fry, followed by an evening celebration party where winners were entertained with a showcase set from one of the world’s most famous and successful bands, Duran Duran.

"A remarkable 500 entries from across the global mobile ecosystem were submitted this year, all of an extremely high calibre, and the winners should be incredibly proud of their achievements," said Rob Conway, CEO and Member of the Board, GSMA. "The demand for new ways to use mobile technology continues to evolve and accelerate at a breathtaking speed, and it is genuinely inspiring to see such inventive thinking and exciting ideas showcased at Mobile World Congress."

The awards presentation included the winners of 19 categories, covering Mobile Marketing and Advertising, Best Mobile Contribution to Social and Economic Development, the Green Mobile Awards, Mobile Personality of the Year, Mobile Innovation and Mobile Entertainment and at the evening event two highlight awards were presented, the Best Mobile Handset and the Chairman’s Award for outstanding contribution to the growth and success of the mobile industry.

THE 2010 GLOBAL MOBILE AWARD WINNERS:
+ Best Mobile Game: Winner: Iricom – The Last City – Fight For Your Life!
+ Best Mobile Music Service: Odyssey Music Group – Deezer
+ Best Mobile Advertising or Marketing: CLANMO and OgilvyOne – The IKEA PS Mobile Interior Planning Tool
+ Best Mobile TV Service: CBS Mobile – TV.COM
+ Best Mobile Location Based Advertising Campaign: R/GA – Nokia viNe
+ Best Mobile Enterprise Product or Service: BlackBerry Enterprise Server v5.0
+ Best Mobile Internet Service: adaffix – YELLIX
+ Best Mobile Money Service: Safaricom – M-PESA (bulk payment and utility bill) extension to service
+ Best Use of Mobile for Social and Economic Development: Grameen Foundation, MTN Uganda, and Google – The Grameen Foundation Application Laboratory (AppLab)
+ Best Mobile Money for the Unbanked Service: Zain Bahrain B.S.C – ZAP
+ The Green Mobile Award for Best Green Programme, Product or Initiative: VNL – VNL’s solar-powered GSM base station
+ Green Network Award: Mocambique Celular S.A.R.L (mcel) – Eco Naturalmente (Naturally Thinking Green)
+ Best Network Technology Advance: SkyCross – SkyCross iMAT (isolated mode antenna technology) Antennas
+ Best Service Delivery Platform: Huawei Technologies Co Ltd – Huawei SDP solution
+ Best Billing & Customer Care Solution: Mobile TeleSystems (MTS) – You Individual Optimal Tariff Plan
+ Best Mobile Technology Breakthrough: Orange – Mobile High Definition (HD) Voice
+ Best Mobile Handset or Device: HTC – HTC Hero
+ Best Mobile Connected Device (non-handsets): Novatel Wireless – MiFi Intelligent Mobile Hotspot
+ Government Leadership Award: Kenya
+ GSMA Chairman’s Award: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP
+ Mobile Industry Personality of the Year as Voted for by the Media: Steve Jobs, Co-Founder and CEO Apple