Derdack enables carriers to create SMS/MMS Application Store

Mobile messaging platform provider Derdack has announced that the latest version of message master® nx enables mobile operators to transfer the successful ‘Application Store’ concept pioneered by Apple, to SMS/MMS messaging. It is a unique approach that empowers operators to control the mobile messaging services value chain and boost revenues. It allows users of non-smartphone handsets to connect to their favourite internet applications through SMS and MMS.

message master nx uses a browser based graphical design tool to enable operators to rapidly build and test SMS and MMS services. By eliminating reliance on external developer skills operators gain added flexibility and lower application design costs. Access can also be granted to third party developers to create value added services in a “sandbox” environment. The operator can review third party applications before transferring them to the Application Store. Subscribers can sign up to the applications that are of interest under a self-service model or they can be provisioned by the operator.

For more information you should head over to Derdack’s website.