Intrinsyc's Destinator + GyPSii API brings social media features intonavigation application

GyPSii and Intrinsyc have announced a partnership to integrate GyPSii's award-winning social media and contextual advertising/coupon functionality into the globally acclaimed Destinator navigation application for smartphones. The combination of the two heralds a first for the mobile navigation segment with the full integration of social media features into a mobile turn-by-turn navigation application.

"With social networks becoming so integrated in our lives, we felt that it was key to combine the GyPSii social media experience with turn-by-turn navigation. Destinator continues to drive differentiation through innovation, and we feel the integration of GyPSii into the navigation experience will enhance our customer's experience and generate additional demand for our application worldwide," said Tracy Rees, Chief Executive Officer, Intrinsyc. "With an established customer base and intuitive user experience, GyPSii is the ideal partner to bridge the Destinator application into the world of social networking services."

Using GyPSii's API, OpenExperience(TM), Intrinsyc plans to integrate GyPSii technologies into the next generation of Destinator smartphone applications due out later this year. GyPSii enhanced Destinator will allow users to connect with major social networking services with a single sign-on, providing an all-in-one channel to update friends on what they're doing and where. The integration will allow users to display contacts from other social networks while in map view -- whether in-vehicle or on-foot. In addition, users will be able to directly route to any of their social networks contacts and seamlessly share information from their travels into their social networks.

"We are thrilled to extend the GyPSii OpenExperience API to Intrinsyc and Destinator, a trusted brand and leader in the navigation business," said Dan Harple, Founder and Executive Chairman of GyPSii. "Intrinsyc's choice to build their app with our Open API, Open Experience(TM), aligns with the widespread adoption of OpenExperience(TM) across major OEMs and carriers. The combination delivers an app that truly connects your online social media experience with the Intrinsyc Destinator."

The Destinator application is available currently on the Android Market and Windows Mobile Marketplace and through the Destinator NavStore (www.DestinatorNavStore.com), and is planned for release on the Apple App Store in the coming weeks.

GyPSii will showcase its market-leading GyPSii mobile digital lifestyle application and its Open API solution for partners on Stand 7B68, Hall 7 at Mobile World Congress in Barcelona next week (Feb15-18).