Qualcomm's FLO TV to launch Super Bowl ad campaign

Qualcomm's FLO TV will launch a Super Bowl ad campaign with three separate spots, featuring a remix of The Who’s classic “My Generation” by international recording artist and Black Eyed Peas frontman will.I.am, as well as appearances by Emmy Award-winning CBS Sports and Super Bowl personalities Jim Nantz and James Brown.

The campaign is designed to increase awareness for the mobile TV category and for the FLO TV brand, which brings live mobile TV to mobile phones, dedicated devices, like the FLO TV Personal Television, and in vehicles through the FLO TV Auto Entertainment service.

For the three spots:
+ FLO TV brought the iconic rock band The Who and the acclaimed superstar will.I.am together for a memorable piece dubbed “Moments,” which is a compilation of historical events and shared experiences that have united generations of television viewers. Set to “My Generation,” will.I.am’s puts a fresh twist on the lyrics, underscoring the ways in which different generations are affected by technology and how viewers today consume content on the go.

+ Also scheduled to air during the Super Bowl, a second FLO TV spot, dubbed “Injury Report,” features CBS Sports Commentator Jim Nantz, who plays himself and offers a humorous play-by-play of a couple on a shopping spree. During the spot, Nantz will deliver a highly memorable and amusing tagline that’s sure to enter pop-culture lexicon.

+ And just prior to kick-off, FLO TV will debut a 30-second ad featuring CBS Sports studio host James Brown, as well as Nantz. In that spot, dubbed “Driven Crazy,” Brown brings peace to a family on a long trip by introducing them to the FLO TV Auto Entertainment service.