RealNetworks to streamline Digital Music delivery to Sprint customers

RealNetworks and Sprint have announced an agreement to streamline the music-related offerings (ringtones, ringback tones and full-track music) available on Sprint phones into a user-friendly, unified, digital music storefront. The two companies plan to work together to streamline Sprint's digital music offerings later this year to provide the same choice and convenience to customers that Sprint provides across all its mobile services, while increasing efficiencies for the operator.

Real will leverage its end-to-end Media Entertainment Platform to manage, administer, market and deliver Sprint's digital music content, initially including full-tracks, ringtones and ringback tones. The end result will be a rich shopping experience for Sprint customers and increased efficiency for Sprint.

Real offers mobile operators a comprehensive selection of mobile services including: Music; Video; RBTs and personalization; and messaging services. Real's ASP services are currently available through 86 different mobile operators in 48 countries worldwide, making them available to more than 900 million subscribers.