To make it even easier for business customers and partners to find the information they need and the solutions that are right for them, the new business site has also been redesigned so that it is segmented according to three types of customer: small business, medium and large business and public sector.
Every section has the same simplified, consistent design, ensuring quick and intuitive navigation for customers while the introduction of dynamic case studies, information resources and solutions grouped by theme and business benefit bring concepts such as flexible working to life.
For small businesses, the addition of selection tools helps customers make the right choices for their business. The site will even highlight solutions that businesses may not be aware of and could be of real benefit to them by saving them money and helping their business to operate more effectively.
The small business section has been the focus of the first phase of the business site’s development. Additional functionality and content will be added to the site over the next two months as the medium and large business and public sector areas are expanded further.
“We have significantly expanded our enterprise business over the past three years to become a total communications partner to our customers. Consequently some of the information on our services was being held on a number of different sites and was not as easy as it could be to find, so we’ve changed that,” says Peter Boucher, Enterprise Marketing Director at Vodafone UK. “The new business site is based on extensive customer feedback and is aimed at making the user experience as simple, consistent and engaging as possible. We’re confident that it will prove to be a real benefit to our existing customers, partners and prospects; and for those looking to switch to Vodafone.”
The first phase of the new online business centre is live today and can be viewed at www.vodafone.co.uk/business
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