Zerista’s mobile social networking app for GSMA 2010 MWC

Zerista has released its mobile social networking application at the GSMA’s 2010 Mobile World Congress. The many thousands of Mobile World Congress participants are the first to take advantage of the new application, which is an extension of My MWC, the show’s official social networking portal created and powered by Zerista.

Zerista’s mobile application provides access to the My MWC portal and its features, including:
+ Smart real-time mobile feed that combines filtered public social media channel with private event follower channel, with dual-publishing options
+ Personalized feed that provides real-time event updates on personal contacts at the event
+ Event organizer feed to provide real-time updates on schedule changes and other event-wide announcements
+ Personalized messaging and networking tools
+ Advanced attendee and exhibitor search
+ Personalized schedule builder with public events and personal meetings
+ Integration with and aggregation of popular social tools like Twitter, LinkedIn, Facebook and YouTube

John Kanarowski, President, Zerista: “GSMA is the leader in the mobile industry, so it’s a huge honor to have them select Zerista as a true event partner. With the launch of our mobile application, Zerista is redefining the gold standard in event management software, and in the coming months we will continue to develop and integrate powerful functionality that so far has been left untapped by others. ”

You can visit Zerista in Stand 7G14 at Mobile World Congress to view a demonstration of its platform and mobile application. The event is organized by the GSMA and is being held this week from February 15-18, 2010 in Barcelona.