Digitas and MediaMob debuts Tip 'n Spin iPhone app in time for MarchMadness

Miller Lite is launching a new iPhone application called Tip 'n Spin in time for March Madness. The new application provides a unique, fun experience for legal-drinking-age basketball fans by allowing them to compete and earn points by balancing a basketball on a Miller Lite bottle with their iPhone. The application was created by leading digital agency Digitas in partnership with premier U.S. mobile media agency MediaMob.

Tip 'n Spin, MillerCoors' sixth iPhone app, is a great example of how a leading consumer packaged goods brand is embracing mobile technology to tap into passions of their audience. The application is integrated with Miller Lite's March hoops marketing campaign that is rolling out nationwide. Fans can download the app from iTunes or the App Store on their iPhone or iPod Touch and can play, earn points and then later share the results with their friends on Facebook.

"We're thrilled to be able to provide our fans and their friends with a fun and engaging way to connect with their favorite light beer as they enjoy March hoops," said Mike Davitt, Miller Lite marketing manager. "Mobile applications have been a huge hit with beer drinkers."

The application provides an easy tool to add fans to the "Miller Lite Taste Nation™" Facebook page as well as a landing page within the application to drive downloads for other mobile applications from MillerCoors. Additionally, a promotional video for the app will be featured in an online ad on CBSsports.com during the March tournament.

Miller Lite ‘Tip ‘n Spin’ is available for FREE in the AppStore.