Gift This App option added in the Apple App Store

Apple has added a 'Gift This App' option for customers to send iPhone, iPod touch or iPad applications to other users as a gift when purchasing paid-apps through iTunes. The function appears when clicking the dropdown menu beside “Buy App.” When you click on the menu option, you’re presented with a form with details like this:

Please select how you would like to gift delivered. You can send the gift via email or you can print the gift using your own printer. If you select Print Gift Myself as your delivery method, you will not be able to print the same Gift to multiple recipients. You will have the option to Gift the same item again to a different recipient, however, once the Gift has been purchased. After selecting the method of delivery, please fill out the recipient information and click Continue. The maximum number of characters allowed in the Personal Message field is 500.

You will be able to review your order and make any necessary changes before sending or printing. Your credit card or payment account will be charged when you click the Buy Gift button on the next page (iTunes Store credit cannot be used to purchase a gift). You will receive a confirmation email receipt of purchase and the gift will be emailed to the recipient's email address(es) you provide in the Recipient's Email field.

Gifts can only be redeemed in the store country from which they were originated.