Nexage Android SDK and open API announced

Nexage, a leading provider of mobile advertising yield optimization and mediation solutions, has announced the immediate availability of the new Nexage Android SDK and an open API, providing flexibility for developers to create Android-based apps capable of serving mobile ads through AdMax, Nexage's mobile mediation platform.

Nexage's Android SDK is easy for developers to integrate, and supports all mobile ad formats, including local advertising for location-enabled applications, expandables, native video player, and more. Leveraging Nexage's AdMax Gateway, which sends ad requests to more than 35 mobile ad networks worldwide, the Android SDK delivers the most inventory fill at the highest effective CPM. Nexage also exposes an API to developers who want to implement custom ad treatments in apps on any platform. More details on these two approaches can be found at www.nexage.com/developers.

"Our new Android tool will help advertisers and publishers capitalize on the explosive growth of the Android platform," said Dev Gandhi, CEO of Nexage. "Furthermore, our AdMax ad-optimization service ensures that publishers generate the maximum revenue from their mobile properties – on Android and other major mobile platforms including Blackberry and iPhone. Nexage is focused on providing publishers and app developers with the leading single source mobile yield optimization solution, bridging the disparate mobile platform silos."

At CTIA Wireless in Las Vegas, Nexage will host a tutorial and Q&A for developers on launching Android apps with the Nexage Android SDK or the open API, in booth 6529-A at 2:00 p.m. on Tuesday, March 23.