Orange partners with Netvibe to offer mobile widgets

Orange and Netvibes have announced a partnership to bring the world’s largest collection of mobile widgets to all types of mobile phone user across an extensive range of handsets. Netvibes’ huge catalogue of nearly 200,000 real-time widgets will be available on Orange widgets, a service featuring on 80% of handsets shipped by Orange. It will also be available on djinngo mobile, an Orange service open to any mobile phone user in the world. And soon, mobile widgets will be available to Orange customers in the recently launched Orange Application Shop.

The widget collection, known as Netvibes Ecosystem, is a library of popular widgets from the leading content providers around the world. Customers will access Orange widgets with one click from the Orange homescreen. The service has a carousel from which they can chose their favourite widgets and will be available on devices from the majority of handset companies, including basic phones right up to the most sophisticated smartphones.

Orange widgets first launched in July 2009 and was designed to be quick and easy to use – even for customers totally unfamiliar with mobile multi-media services. By providing access to the best, most popular local content, in customers’ own language, Orange is seeking to open a new mobile widget marketplace for everyone.

By bringing a user-friendly widget service to the mobile mass market, Orange is also giving content developers access to an entirely new market of users. To facilitate this, Orange is creating a software developer kit to ensure a simple and efficient process for developers to create new and value-adding widgets.

Commenting on the partnership, Paul-François Fournier, Executive Vice-President, Audience and Advertising, Orange said: “As the largest independent provider of real time widgets across 90 languages, Netvibes was the ideal partner for us. Our strategy is to make mobile widgets a reality for everyone – not just the mobile multimedia fans with sophisticated smartphones. Our approach is to offer diverse local content, in all languages, with an intuitive and simple experience that will appeal to all. Netvibes’ catalogue includes widgets from content developers around the world and this was important for us as we will be offering widgets across Europe, Middle East and Africa”.

“Our vision is to personalize the entire online world and empower consumers to customize their entire Web experience. Thanks to our partnership with Orange, we are bringing personalized widgets to millions of consumers everywhere,” said Freddy Mini, CEO Netvibes. “The era of the real-time, personalized Web has truly begun.”

While the partnership will focus initially on mobile widgets, the partners will draw on Orange’s leadership in broadband internet and IPTV to extend the experience across other screens.