TI, GetFugu and UT Dallas team-up for next-gen human device interactions (HDI) technologies

With investments from Texas Instruments (TI) and GetFugu, the MobileLab research group at the University of Texas at Dallas (UT Dallas) stands at the forefront of enabling next-generation human device interactions (HDI) technologies that merge a physical, real-world environment with virtual, computer-generated imagery on mobile devices. Each holding unique technologies that significantly advance HDI applications, TI and GetFugu are committed to helping UT Dallas researchers bring immersive applications to the end users around the world, providing quick access to information, always-on connections and revolutionary multimedia experiences.

As TI initially demonstrated at Mobile World Congress (MWC) 2010 in February, HDI technologies will soon change how consumers interact with and rely on mobile devices. TI's OMAP™ processors echo the ideal balance of processing power, low power requirements and flexibility needed to address the computational complexity of HDI technologies. The company's WiLink™ connectivity solution combines mobile WLAN, Bluetooth® and FM technologies to enable always-on, robust connections. These proven technologies set the foundation for complex, sophisticated mobile user experiences.

While HDI is just starting to emerge in commercial applications, GetFugu has been in this space for more than two years. GetFugu's mobile applications, "See It," "Say It," "Find It," and "Get It," will soon set the standard for mobile-based HDI applications. By integrating mobile phones' core strengths into a single search tool, GetFugu applications provide user-friendly access via mobile devices to Web content and e-commerce solutions previously available only on computers.

Applications like those offered by GetFugu and TI will transform the way consumers connect with informative and actionable data. For example, object recognition technology allows a user to snap a picture of a company logo with a camera-enabled smartphone and instantly receive company-specific information via the smartphone's Internet connection – all because the smartphone identified the logo and searched for relevant information. Imagine seeing an ad for your favorite rock band, taking a picture with your mobile phone and obtaining the latest tour dates, links to purchase tickets and discounts on new merchandise. With HDI technologies and research from organizations like GetFugu, TI and UT Dallas, this mobile future is becoming a reality today.

Today, researchers from UT Dallas' MobileLab are testing and running these concepts on the Zoom™ OMAP34x-II Mobile Development Platform (MDP). The MDP's high-performance, low- power qualities allow for:
+ Easier acquisition of content
+ Improved search experience
+ Enhanced voice and visual recognition capabilities