Optism Mobile Advertising Solution launched by Alcatel-Lucent

Alcatel-Lucent has unveiled its Optism Mobile Advertising Solution, a unique new offering that enables mobile operators to create valuable "media inventory" (available ad space) and provide advertisers with easy access to willing and highly targeted audiences. Optism helps mobile operators develop new business models and offer more personalized experiences to their subscribers. It also helps advertisers reach wider, yet more targeted audiences through highly responsive, permission and preference-based mobile marketing that is aggregated across multiple mobile operators, a capability unique in the industry.

A key feature of Optism is its media arm, which brokers relationships between mobile operators and advertisers, greatly simplifying the media selling process for aggregated operator inventory. Specifically, Optism brings together a wealth of experienced advertising and mobile marketing professionals to build commercial relationships with global brands and agencies, bringing the ecosystem together to facilitate the sale of aggregated media inventory across multiple mobile operators.

For more information on the Alcatel-Lucent Optism Mobile Advertising Solution.