LG teams Up with Victoria Beckham and Eva Longoria Parker to promote LG Lotus Elite and LG Rumor Touch

LG Mobile Phones has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Parker to promote the company’s latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the idea that mobile phones have become the latest in fashion communication. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.

The LG Fashion Touch campaign pairs two of the most fashionable phones with two of the world’s most well-known fashion enthusiasts. LG partnered with the famous friends because their unique personal styles complement the design aesthetic of the handsets and their friendship aligned perfectly with the dual product launch. LG Lotus Elite is bold and edgy, which is a reflection of Victoria’s style. LG Rumor Touch is a sleek and more classically designed handset, which is a reflection of Eva’s style.

The series of MTV vignettes, produced and directed by documentarist Doug Keeve, depict Eva and Victoria and two very talented up and coming fashion designers -Yotam Solomon and Oday Shakar - as they collaborate together in preparation for the big fashion event in Los Angeles May 24. Tasked to create groundbreaking pieces influenced by the idea of being fashionable in a technological and socially-connected world, Yotam and Oday use their LG phones to gather inspiration for their designs. Their creations will be revealed at the event.

To engage consumers, LG created the Fashion Touch Style Quiz on the LG Fashion Touch Facebook page www.facebook.com/LGFashion. By taking the quiz, fashionistas can find out what phone and style best suits them and participants will be entered into a sweepstakes for a chance to win tickets to the LG Fashion Touch event in May.

To celebrate the partnership and the culmination of the campaign, Victoria and Eva will host an LG exclusive party that will reflect the intersection of fashion and technology. Guests of the party will include celebrities, stylists and fashion insiders who are known for flaunting their unique ‘fashion touch.’

Available in new colors on April 19 in all Sprint retail channels including www.sprint.com, LG Lotus Elite will come in red and black for $99.99 with a new two-year service agreement and $50 mail-in rebate and LG Rumor Touch (currently available in black) will now be available in Red and Purple for $79.99 with a new two-year service agreement and $50 mail-in-rebate.