Conspiracy For Good augmented reality game from "HEROES" creator TimKring and Nokia

"Heroes" creator Tim Kring and Nokia have unveiled Conspiracy For Good (CFG, www.ConspiracyForGood.com), an inaugural movement that blends online and real-world tasks to effect social change through audience participation. CFG combines Kring's original storytelling and Nokia's Ovi platform to create a dramatic, fictional experience using interactive theatre, mobile and alternate reality gaming (ARG), music and physical participation to do good in the world. Participants will become part of the plot development and will find the necessary tools and clues to move the narrative forward and into the real-world, ultimately creating social and educational change for the Chataika Basic School, located in the village of Chataika in eastern Zambia.

"I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories," said Tim Kring, 2010 Digital Emmy Pioneer Award winner for transmedia storytelling. "Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative."

Participants enter into the story, which fuses reality and fiction, through www.ConspiracyForGood.com, where they will join like-minded thinkers, artists, musicians and causes, creating a unified voice to fight for social and environmental justice. The audience can take action within their own comfort zone and level of engagement to meet new people with similar interests online and in person, and have some fun too. Participants who join CFG will be able to solve mysteries online, play casual mobile games or be a physical participant in the London events that will take place from mid-July through early August.

Anyone is welcome to join the conspiracy from any country. For those who live in or plan to visit London later this summer, event participation is free, registration to www.ConspiracyForGood.com is required and no purchase is necessary.