eBay acquires RedLaser, the barcode-scanning iPhone app

eBay has announced that it has acquired RedLaser, the popular barcode-scanning application for iPhone, and related technology from Occipital. With over two million downloads, RedLaser is the top-selling iPhone barcode-scanning application for comparison shopping and finding product information using a mobile device. Terms for the deal were not disclosed.

The RedLaser technology is being used in a wide variety of applications including grocery shopping lists, gift registries, and nutritional tracking. eBay plans on increasing developer support of the RedLaser technology in the future.

The acquisition of the RedLaser application builds on eBay Inc.’s momentum and innovation in mobile commerce. In 2010, eBay released an iPad application and three new iPhone apps: eBay Selling, eBay Classifieds and StubHub. eBay Inc. is a global leader in mobile commerce with $1.5 billion in gross merchandise volume (GMV) expected in 2010 through its mobile platforms. eBay’s mobile applications are available to millions of iPhone, BlackBerry and Android users in more than 190 countries and eight languages. A mobile purchase is made every two seconds via eBay’s mobile applications.

RedLaser iPhone application is available for download FREE on the App Store in the Utilities category.