Ford SYNC adds Do Not Disturb mode to block incoming calls and texts,encouraging drivers to use voice commands

As the issue of texting while driving grows in prominence nationally, Ford Motor Company is expanding its SYNC technology with new features to give drivers safer alternatives to hand-held texting and keep them more focused on the road.

To help make the in-car connection safer, Ford is improving the SYNC text message readback feature and empowering drivers with a “Do Not Disturb” button so they can decide the level of connectivity and communications they want to manage while in the car. Ford is also taking the proactive step to “lock-out” capabilities that are not relevant to the task of driving while the vehicle is in motion.

Ford will offer the new features on 2011 model year vehicles equipped with MyFord or MyLincoln Touch, the intuitive driver connect technology that provides drivers personalized access to information and entertainment through voice control, touch screens and familiar five-way controls mounted on the steering wheel.

The new 2011 Ford Edge and Lincoln MKX will be first to offer the “Do Not Disturb” button. This handy feature blocks incoming phone calls or text messages from a Bluetooth-enabled mobile phone paired with SYNC; diverting calls into voicemail and saving text messages on the device for viewing later. But unlike turning the phone off, drivers can still make voice-activated outgoing phone calls, if they so decide, and the SYNC 911 Assist feature can make a call to 911 in case of emergency.

In addition, Ford continues to limit access to a variety of communication features while the vehicle is in motion, thus encouraging drivers to use voice commands if they wish to access the function.

Bluetooth is the standard technology that allows electronic devices such as a mobile phone and Ford SYNC to communicate with each other wirelessly. To improve the number of phones that can “communicate” with SYNC so the system can read aloud incoming text messages to drivers, Ford has adopted the latest Bluetooth standard – Message Access Profile (MAP).

Defined by the Bluetooth Special Interest Group (SIG), the MAP standard outlines a set of features and procedures used to exchange email, SMS, and MMS messages between devices. It is tailored to the automotive hands-free environment where an onboard terminal device – in this case, SYNC – takes advantage of the messaging capability of a communications device, such as a BlackBerry smartphone.

Ford is already working with Research In Motion (RIM) and supports the company’s intention to begin implementing it in all new BlackBerry smartphones.