The home of the Vancouver Canucks to be called Rogers Arena

Canucks Sports & Entertainment (Canucks) and Rogers have announced a major, ten-year strategic alliance giving Rogers the Arena naming and telecommunications sponsorship rights. The home of the Vancouver Canucks will now be known as Rogers Arena.

This alliance marks the beginning of a new sponsorship era for the Canucks. This is the first sponsor in the Canucks’ 40-year history to have both the Arena naming and telecommunications sponsorship rights.

The telecommunications sponsorship includes extensive branding and advertising placements, including in-ice, in-building and rink board signage, Canucks.com, 300-level concourse branding, in-game features, interactive hockey themed concourse displays and mobile applications. As Canada’s largest provider of wireless voice and data communications services, Rogers will work with the Canucks to explore new and innovative ways to use wireless technology to engage fans anytime, anyplace. They will also join forces on local charitable initiatives.

Rogers has a long history in sports. The company operates the Toronto Blue Jays baseball team as well as the Rogers Centre and Rogers Sportsnet.

An official unveiling of the external and internal signage will happen at the downtown Arena prior to the start of the 2010-11 NHL season; the Canucks’ 40th anniversary playing in the NHL. Rogers takes over the Arena naming rights from General Motors of Canada Limited (General Motors) which had been the naming rights partner since the Arena opened in 1995.