Verizon Wireless delivers Christopher Nolan’s Inception movie campaign

Verizon Wireless has announced that select customers now have the opportunity to immerse themselves in the mind-bending world of "Inception," the upcoming sci-fi action film opening on Friday, July 16, directed by acclaimed filmmaker Christopher Nolan. A number of custom, technology-driven extensions of the film will enable Verizon Wireless customers to use select DROID smartphones to unlock some of the secrets of the story -- both before and after they see the film in theaters.

Verizon Wireless customers who have DROID by Motorola or DROID Incredible by HTC can text "WAKEUP" to 5500 to receive a link to download the Mind Crime Prevention application. This free app provides access to exclusive film information, video content and images, artwork, and music, along with movie show times at nearby theaters. Fans can also interact with one another via social networking channels and even insert themselves into a scene from the movie.

Verizon Wireless customers with select 3G Multimedia phones have the opportunity to purchase select songs, including "528491" and "Time," from the highly anticipated soundtrack, "Inception: Music From The Motion Picture," produced by Hans Zimmer, Lorne Balfe, Christopher Nolan and Alex Gibson. Both songs are available exclusively for purchase as full-track downloads on Verizon Wireless' V CAST Music before the official release of the soundtrack on Tuesday, July 13. Content can be found on V CAST Music-capable phones in the Menu/Media Center/Music & Tones/V CAST Music with Rhapsody/Features.