GoMail - a Synchronica-based Push Email Service launched by Philippinescarrier Smart Communications

Synchronica has announced that Smart Communications ('Smart'), the largest mobile operator in the Philippines, has launched GoMail, a mass market push email service based on Synchronica's award-winning Mobile Gateway middleware. Smart is the first and only operator in the Philippines to launch a flat-rated mobile push email service which is targeted specifically to the consumer market and is compatible with all handsets.

GoMail is available to all Smart subscribers and is based on Synchronica's award-winning Mobile Gateway product. Mobile Gateway provides 100 percent device compatibility by using the built-in email and synchronization clients found in a wide range of handsets, in addition to Email-to-MMS and Email-to-SMS for basic handsets. Competing operators in the Philippines use client-based solutions which are suitable for a limited range of handsets, dramatically decreasing their addressable market.

Smart's subscribers can register for the service by sending the word 'Mail' and their handset model, as a text to 7077. The service is billed at a low monthly rate of P199 (USD 4.45), or a daily rate of P20 (USD 0.45). Smart has embarked on a major print and radio advertising campaign to support uptake of the service.